Digitalization is one of the key factors that contribute to a company’s growth. It truly is more than the removal of traditional and using computers to log info – it really is about creating a new method of doing business that focuses on client satisfaction, internal interaction, and the flow of information. It is about being more effective, gaining presence over business spend and making decisions with exact numbers, as well as connecting your complete team to a common mission that drives international growth.
It is just a dynamic process that changes the ways companies create and capture worth in the marketplace. Additionally, it may accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive standing, firms should be constantly informed of digitalization’s influence on their BMs and the surrounding business environment.
To explore the effects of digitalization on a firm’s BM, qualitative empirical info were accumulated from 12 interviewees employed in two particular industries, vehicle and marketing. Due to the fact that the two industries are seen as a different business models, this kind of research design allowed for an in-depth a comparison of how digitalization impacts the inspiration helpful site of a firm’s BM.
The interviews revealed that in the media industry, the impact of digitalization was felt most clearly in connection with value creation and benefit capture elements. This was for the most part due to the fact that the advertising industry places strong emphasis on the customer channel, thereby causing digitalization to have an early impact on the company’s BM.
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