Innovation has been our key differentiator
It has meilleur coque samsung s9 plus a manufacturing facility in Greater Noida and a robust distribution network across the country both online and coque samsung ecriture offline. Nipun Marya, director, Brand Strategy, vivo India
Whether it is bringing the first smartphone with pop up selfie camera or coque samsung galaxy s 5 ferrari delivering the ‘in screen’ finger print sensor experience vivo India has been at the forefront of innovation. This Chinese handset maker has firmly established itself as a leading smartphone brand. It has a manufacturing facility in Greater Noida and a robust distribution network coque samsung s8 induction across the country both online and offline. Nipun Marya, director, Brand Strategy, vivo India, spoke to Sudhir Chowdhary about the company’s journey in India and future business plans. Excerpts:
How has the journey been in India
The last five years have been really wonderful for us. If you have to ask me to coque samsung galaxy s6 hibou summarise the journey in four words, I would say challenging, rewarding, humbling and satisfying. We were a new brand coming into the country where nobody knew if we coque samsung s6 minions were a car company, a paint company or a mobile phone company. From there to now being among the top three brands in the country, it has been a coque samsung galaxy s8 bleu very satisfying experience.
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How does vivo differentiate itself from other coque samsung galaxy s4 mini homme handset makers in the market
First, we have worked towards creating a superior end to end experience for our consumers. Our growth in India has been a combination coque samsung alpha cdiscount of multiple factors strong product portfolio across price segments, extensive distribution network (both offline and online), reliable after sales service and coque samsung galaxy silicone substantial marketing inputs to coque iphone 6 bleu souple build a strong brand. On ground is about distribution and after sale services. In just over coque iphone 6 phrase citation three years, we were able to reach nearly 70,000 outlets across the country from zero. Innovation is amazon coque samsung galaxy j1 2016 something that we have continuously done. First, we are in this business for the long term and while achieving the long term goals if we can get good success mid term, it housse coque samsung galaxy j5 2017 shows that we are going in the right direction. The second is the trust which we have dimension coque samsung galaxy s5 been able to get from the consumers. You can drop prices, cut margins, do a lot of advertising coque samsung galaxy g1 and maybe in short term you can sell the product, but the way consumers have trusted coque iphone 6 rabat marque vivo is remarkable. If there is one vivo in the family, they buy coque samsung homme another one. Number three is the whole team infrastructure which we have been able to set up and this includes manufacturing. As per GfK, we have recorded highest ever market share of 23% in October, we are the second in the category. Similarly, if you look at Counterpoint, we are at 17%. One is in the area of coque iphone 6 silicone humour smartphones, however, coque samsung galaxy a3 2015 animaux I still believe there are three key areas in which investments are happening right now which are relevant for coque samsung a7 personnalisable consumers. Number one is camera. I believe that camera still remains coque iphone 6 god of war a very important differentiating factor and will remain important. Number two is security. Mobile phones are a very personal device and people are very concerned about security. Third is 5G. On the hardware side, within smartphones, a lot of investments are happening in 5G.
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