What Apple can learn from Google
It’s notable that Google’s approach to coque iphone 8 adidas AR (so far) seems to be self contained a feature, not a third party platform. The coque iphone 5s vert company described Lens coque iphone 5s a personnaliser is a visual search engine (similar to its audio search approach in Assistant) rather than being a framework for building out third party coque iphone 7 a clapet AR apps.
There are a variety of other mobile apps that similarly identify products, language, locations or other data using the camera. Will Apple’s approach to AR be coque iphone xr cuir blanc similar
Apple already uses optical processing to do practical things such as redeem iTunes gift cards (since 2013), or pair an Apple coque iphone jordan Watch using the iPhone camera (since 2015). At WWDC, Apple will likely show off at least some of its new work in the area of AR and camera machine coque iphone xr fils vision, related to a series of recent acquisitions.
Apple lens features from 2013, 2015
But rather than only launching another AR app or Lens like service, Apple could be expected to deliver a platform for third party AR apps, in the pattern of its previous efforts to turn Maps, iMessages, Siri, Apple Watch and Apple TV into development platforms, not just products. Apple’s most lucrative Services business the App Store comes from building a development platform for iOS.
The next iPhone is also expected to include 3D imaging to support sophisticated AR. In addition to building its own first party software for AR, iOS 11 could present an alternative “camera app” for iOS aimed at working as an imaging sensor rather than being oriented around capturing photos or videos.
Such a “non photos camera app” could expose an entire platform of AR/ML/OCR oriented imaging apps in once place, letting you point your phone at anything and get a variety of interpretations from whatever AR apps you’ve installed, each leveraging all the sophisticated image signal processing logic Apple builds coque iphone lyon into its Application Processors. introduced a couple interesting features (including the potentially rather dangerous idea of automatically sharing photos it thinks are of coque iphone 6 de luxe a given contact to that person) but it, too, is an app driving data to Google, not a development platform. Photos took up a sizable chunk of the company’s keynote just coque samsung galaxy j3 2017 original to show off, essentially, face recognition. That’s not really new.
Automating the process coque iphone 6 kenzo tigre of sharing coque iphone xr serie photos based on what’s in them is something that could be done using Workflow OS level automation. It’s also already something Apple does in its new Clips app, which recommends contacts to send your captures to based on face recognition. Apple didn’t throw an extended event for Clips; it just made it available.
Apple Clips suggests sharing with recognized faces
The design of Apple’s Clips also suggests that it was created to be a platform: the filters, titles and jingles download when first requested. It’s not hard to imagine Apple opening up ways for developers to build their own Core Image filters or to incorporate iMessage App Store Stickers. iOS could also coque multifonction iphone xr extend FaceTime to apply the same OS level, real time filters and Stickers, similar to what Snapchat has popularized on mobile over the last five years, and the way Apple’s own iChat Theater did on the Mac ten years ago.
iChat Theater (and Photo Booth) both introduced some simple AR effects for applying real time video filters and green screen like backgrounds, more than ten years ago. As iOS devices get more powerful, it’s surprising that FaceTime hasn’t already picked up where those apps left off.
Apple’s lapse in promoting and incrementally building upon key Mac innovations including Quartz Compositions and Core Image effects has effectively lead a generation of Millennials (and older pundits with short memories) to associate much of what Apple introduced ten years ago with Snapchat. Hopefully Clips signals an attempt to turn this around. Clips isn’t “Apple’s Snapchat,” it’s the drop dead simple, mobile version of Motion.
Google fluffs the cloud
new ability to effortlessly share albums with family members is something Apple hasn’t shown off before (Apple Photo’s iCloud Sharing is not automatic and has other limitations), but it’s a technically minor feature that could be dribbled out as a x.1 feature update were it from any other app developer.
Apple coque iphone 6 plus cdiscount could apparently use iCloud’s new iOS 10 shared data mechanism used to power shared Notes and in the collaboration features of Pages, Keynote and Numbers to selectively share specific photos or digital films with other iCloud coque iphone xr street users, including dynamically created albums built using face recognition or location data.
Ideally, this could be done using higher quality photos, too (iCloud sharing scales pics down significantly, although not quite to the same dire quality of Facebook). There’s also reason to believe that iCloud could be extended coque samsung s7 john deere to support better social sharing features.
Google’s professionally printed Photo Books were first coque iphone 6 nike silicone shown off by Steve Jobs back in the days of Mobile Me. He hasn’t been able to present on stage since iPhone 4s launched in 2011. That was half a decade ago. You want applause for that in 2017, Google Seriously.
Along the same lines, Google’s Jobs an app that searches for employment listings is also something you might not need to go over in detail in front of coque iphone 4s chanel thousands of developers and live stream to a global audience. Google said its keynote would be 90 minutes, then spent two hours going on about routine apps. That just looks sloppy. It also looks like the company didn’t really have much to show so it padded with basic fluff.
VPS: coque samsung j3 2016 oreille de mickey the hot new tech coque iphone 6s personnalisé for shopping in retail stores
Another idea Google presented was “VPS,” an indoor alternative to GPS, based on Google’s Project Tango work in AR to identify coque samsung galaxy s6 lifeproof fre location from visual cues using the camera. Despite dancing around with Tango since 2012, Google is only just now outlining an application of it as a way for smartphone users to be guided coque iphone 5 clapet to a particular product shelf inside a store. What can Apple learn coque samsung s8 plus claires from this
Very little. Apple already has a microlocation strategy: iBeacons, introduced back at WWDC13 using standard Bluetooth. In 2015, Google attempted to copy iBeacons with its own Eddystone BLE beacons, but that apparently never gained traction. Rather than doubling down on wireless transmitters to accurately locate users inside, Google demonstrated something this year that doesn’t coque iphone xr or rose require the installation of beacons.
Our new Tango enabled Visual Positioning Service helps mobile devices quickly and accurately understand their location indoors. This seems smart until you think about it briefly. It also bets that shopping in big retail stores is the future. As presented, VPS seems stupendously dumb and displays an ignorance of technological and societal trends on the level of last year’s bozo Project ARA.
Apple should take care to note that showing off poorly conceived ideas in a way that makes them look techy and cool is still dumb. Hopefully it won’t waste our time with this kind of stuff at this year’s WWDC. If there’s a practical application of AR, show it instead of expecting us to believe that the future involves blindly navigating big box retail using one’s phone as a water witch visual divining rod…
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