2019 had more twists and turns than the latest Netflix blockbuster. New players invested in the industry: private investment firm Bain Capital acquiring a 60 percent share of Kantar and SAP buying Qualtrics for $8 billion.
There was also a changing of cover samsung con batteria the old guard: GfK sold a chunk of its business to Ipsos and some former rivals cover samsung j330 galaxy j3 2017 joined forces with the merger and integration of samsung galaxy s10 hoesje Research Now and SSI.
So, what’s next for the sector
Market research industry consolidation means customers may have less choice with fewer, bigger research platforms. By default, consumer package goods, financial, telecommunications and media entertainment corporations samsung s-view custodia per galaxy note 4 – nero may soon do all their testing from ideation to business analysis to commercialisation with a single research partner, cover samsung s7562 leading to bigger brand and firm partnerships.
Double down on technology
Technical advancements mean that research savvy brands become less dependent on services and double down on tech with two key strands immerging:
Automation cover samsung galaxy j1 brillantinate based on best practice techniques. This will ensure maximum efficiency, enabling users to focus on interpreting what the results mean and their business implications
AI and machine learning will provide opportunities custodia cover huawei p8 to mine data more efficiently and effectively as data from both primary and secondary sources grow
The upside of the global iphone x xs hoesje innovators: speed, rigour, agility and quality
The benefits of doing more research with fewer partners are apparent: greater consistency across results and, possibly, less financial outlay.
Technology means clients can now have the speed, rigour and agility they require. Actions can be deployed from the results, at the pace consumers now demand.
Speed custodia silicone samsung a7 2018 remains a constant. What was fast last year may not be in 2020 but research has also to offer the flexibility to fit with iterative innovation processes.
Agility means using tools and techniques which factor speed and rigour into the process, at the same time, so work of cover samsung a5 metallo a high quality can be delivered at cover samsung s7 edge fantasia custodia cover samsung s8 plus a faster pace.
As technology continues to evolve and standardise, a benefit of industry consolidation should be that the end data will be more actionable, faster and custodia silicone iphone 7 better quality.
The Down Side
Industry consolidation offers well known challenges. Consolidated industry sectors can have relatively high barriers to entry, lack of differentiated products, and potentially few, samsung galaxy s5 neo custodia well established brands with high profit margins. It can also mean that larger firms end custodia cover samsung a50 up with more business, potentially stunting creativity and competition. In the market research sector, single partner testing without cover samsung galaxy j7 2016 adidas the checks and custodia originale samsung note 3 neo balances of diverse inputs could result in worse and not better decision making.
Consolidation in the custodia samsung a9 2018 originale car industry has seen relatively few global manufacturers frantically buy share, interestingly it cover samsung 5s mini is custodia samsung amazon still Mr. Musk’s technology driven Tesla which boasts a higher MarCap than competitors General Motors and Fiat Chrysler…
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